AM Design Collective Branding


AM Design Collective is a wellness-driven interior design firm run by Alice Moszczynski. Her focus is to create personal change through thoughtful interior design. Alice worked for different companies in the past, but now wants to branch out on her own. Alice asked if I would help her design a complete brand identity for her freelancing efforts, and I was happy to help.

Through our discussions and JCD questionnaires, we discovered that Alice’s brand values were completely unique compared to her competition. We learned that while other companies are focused on high fashion and spare-no-expense style, what is unique about Alice is her mission to create personal change (emotional, spiritual, etc.) through thoughtfully designed environments. Discoveries like these are the perfect opportunity to implement thoughtful branding to position yourself as a one-of-a-kind business.

To encapsulate this mission we chose the words: Calm, Modern, Flexible, and Transformative. It was great to work on a project that closely mirrored my own values, making the process a joy. We used these values to direct the design efforts towards a clean and simple sans serif monogram. In playing around with the shapes, we discovered the “AM” monogram made a great vessel for other images. We decided to incorporate natural photography into the mark, and the resulting image really resonated with Alice in regards to her overall sense of natural, wellness-focused design.

Branding Strategy


Graphic Design

Art Direction


"Working with Jake felt natural from the start. Jake's intuition and design sensibilities hit what I needed for the logo design on nose. It gave me clarity on my brand identity and it helped elevate my business."

Alice Moszczynski – Owner, Creative Director, Am Design Collective

The world needs ideas like yours.
Let's build your brand to reach the world.

Let's Work Together