Logos & Branding
A successful brand begins with a successful logo. There’s something mystifying about distilling something as large as a company down to a 0.5″ square. I love making logos, not just for the end product, but for the discovery and problem-solving necessary for their creation. Some say a good logo is obvious (one of my biggest values is clarity), but I argue that the greatest are like riddles. They’re elegant and intriguing in their packaging, but have a reveal for those that invest a little time looking closely.
Creating a logo is just the first step in the branding process, but they exist as a banner to inspire and instill confidence in the people and work to come. Below is a collection of logos designed for both professional and personal projects.