Large companies don’t just spend millions of dollars for a logo, what they’re actually buying is reassurance.
Within those multi-million dollar rebranding campaigns is research, audits, copywriting, and brand positioning. All of which aim to qualify whether the final design resonates with the company’s target audience. So truthfully they’re not paying millions…
After months of development you’re finally ready to launch the product your clients will adore. Your brand new website is beautiful, and at the price you’ve set, no one could turn you down. You go to industry events to promote your work, and traffic to your site is growing everyday.
All of which has amounted to zero customers and you have no idea why.