I’m Jake Cooper and I’m the Creative Director, Web Developer, Brand Strategist, Project Manager, Pixel Pusher, IT Guy, Coffeeboy and Janitor for Jake Cooper Design. I know that’s a lot of hats to wear, but I love being a business of one. I always felt better when I knew how something worked from end-to-end, so managing just one aspect of a project held me back from my full potential. So much of design is just thinking things through — making meaningful decisions to arrive at an answer. In college I was enamored by the fact that all I needed to do my work was a laptop, sketchbook, and a pack of pens. So long as I had my backpack, I could do my job as a designer anywhere. Obviously “the tools don’t make the man,“ but that sort of freedom informed how I feel about being a creative professional. It taught me that part of being a designer is about being observant of the world around me, taking the pulse of our everyday culture.